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A period of recession is gearing up or moving down frequently. Along with it, monetization of the market is making the ventures optimistic. The statistics say that this year is crucial for the small businesses and they look up for positive result. We have to wait and see the dramatic changes. Business and finance are two such generic terms on which people searches the maximum contents. Therefore, I am also sharing a cup of hot finance knowledge through my blog.

In the financial year of 2013, stay with me to move ahead.

Thursday, 30 January 2014

How Tax Payment Has A Deeper Impact On Businesses?

Do you know the way your company is structured it is going to have a great imp-act on the taxation? For example, if you are the sole owner of your business then you are taxed individually. However, if you won a corporation then the profits gets taxed  and finally the dividends which are paid to the shareholders.

·         Single Ownership

In a single ownership, the owner and the company is the same person. It is the responsibility of the business owner to pay the estimated tax quarterly to the federal and local governments. Tax preparation for the individual owners is relatively easy and the tax rates are lower.

·         Limited Venture

Limited partnerships that are started by the companies like real estate developers, film production companies, and law firms and getting popular. The advantages include liability protection up to the amount of investment for each company’s limited ventures. Tax implication is that company’s profits are carried to the partners report on their personal tax returns.

·         Limited Liability Company (LLC)

Forming LLC enables business owners “wall off” their personal assets. Due to the judgments made against the company, the LLC has the feature of not having corporate tax returns. The owners report on the profit or loss on their personal taxes.

·         C-Corporation

The “C-Corp,” is a form of business structure, which guards the personal assets of a director and a stockholder from the judgment made against the company. C-Corp can issue stock and has uninterrupted existence after a founder or owner leaves or dies. The drawback of this kind of business structure is that profits are taxed when earned and then taxes are again distributed as shareholders’ dividends. This is popularly called double taxation.

·         S-Corporation

Here, the “double taxation” of corporate income and shareholder dividends associated with the C-Corporation tax status gets eliminated. If a company falls under the C-Corp category, it must pay corporate tax around  34%. Then the remaining get distributed to the other three shareholders and finally taxed at the  federal dividend tax rate of 15%.

The structure of the company is going to have a vast impact on the taxes that you are going to pay in the form of tax. You can consult an expert like the CPA or an attorney, to determine which is the right format to file tax returns for your company. If you have to pay tax to Uncle Sam, take the help of reputed tax consultants to get rid of the problems easily.

Author's Bio: Moumita Dasgupta, a financial blogger and the owner of bizandfiz, shares her knowledge and expertise of various financial topics. A clear view on market, business, Forex, funds, personal finances etc. are the subjects she perfectly underlines through her articles.  Find Moumita on Google+

Wednesday, 8 January 2014

Challenges in Brand Communication


Yes, a single word that transformed big, small and mid-sized business to global brands. One of the important reasons for this increased demand might be sudden recessions that corrupt any time. Major brand also face this challenge to retain their goodwill in the market. All they try to do is to have more focus on creativity and people-centric communication.

Thus, the brand managers and marketers have to pull up their sock and dig deep into the ground and deliver the right blend of brand promise and honest communication. This is far exciting when you drive a family of brands across different nations. To become global is the dream, of many companies irrespective of big and small. However, it also brings in the challenge of harmonizing brand with people.

It is more apparent in the case of acquisition where the human factor and prejudices have a strong and interpretive role to play. This is a strong hindrance in the path of communicating brand promise, vision mission and core values across various business and thus create confusion among the stakeholders.

Marketers and Their Role in Facing Brand Challenges

Marketer’s and their job role are the most challenging one itself. The complexities they face in the market every day are different from the earlier times. Market now opens up with competition from different brands. A brand faces stiff competition from both local and foreign brands as well as generic products.

How Do Marketers Will Handle This Situation?

•    Research a lot, do more brainstorming, develop and maintain an online presence of brands. Thus, you can establish a strong brand communication to major prospects.

•    Look and see what are your mission and goals. Create a compelling message from it and promote your brand for long-term sustainability.

•    Ann Handley of MarketingProfs says ‘Serving Is the New Selling’. Volunteer yourself, give time to your customers, have a share on their opinion about your brand through the visible social channels.

Photo Credit: Sophisticated

Definite Challenges to Cope Up

•    Brand logo and images are central to the brand. Logo and its color, image or design hold a key position as consumers often recalls it. Good brand management means strengthening and re-affirming the brand images to customers. If you make a slight change in the brand logo, its color or image, the consumer loyalty gets affected influencing buying decision. Since, the consumer has a pleasant or unpleasant experience with a particular brand, so the consumer’s perception forms a large part of the brand management.

With changes in technology, the expectations of the customers amplify. Consumers expect trendier, stylish and modern brand images moving with the current trends. The brand images need to get modifications to suit the latest trends and reach out to customers. The logos must retain the elements of the old brand components yet have the trendiest look.

•    There is yet another change that has turned out to be a major challenge in - communication, publishing, electronic media, advertising and brand promotion. Now you have to be more personalized and customers while advertising products to customers. One hand consumers have become fragmented thus brand communicates to them in an individual manner. On the other hand, consumer expectations have changed. The customers of today have better access to electronic media compared to older days. They can compare brands and arrive at a decision with rationalizing thoughts. Brand communication is responsible to influence the buyer’s process and position.

For such buyers, brands have access to social media, and thus one can have easy access to prospective buyers.  Through social media, brands can share question and voice their opinions. Social media is exciting yet challenging for brand managers when  it comes to positioning their brands, engage customers and build loyal communities.

Here, we have discussed the major challenges to brand communication, and how brand should handle those situations. If you know about other challenges, share with us through your valuable comment.

Author's Bio: Moumita Dasgupta, a financial blogger and the owner of bizandfiz, shares her knowledge and expertise of various financial topics. A clear view on market, business, Forex, funds, personal finances etc. are the subjects she perfectly underlines through her articles.  Find Moumita on Google+

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